At present, the economy of our country has shifted from a high-speed growth stage to a high-quality development stage, greatly improving the quality and efficiency of development, improving the quality of the supply system and meeting the people's growing needs for a better life. It is a structural reform on the supply side, promoting the quality- Efficiency change, the urgent requirement of dynamic change and strategic goal. On November 21, "2017 China Industrial Quality Brand Building Forum" sponsored by the Constructive State Construction Strategy Advisory Committee was held in Beijing. Former vice chairman of the Standing Committee of the National People's Congress and director of the State Council for Constructing Constructing a Strong State Strategic Road, Mr. Lu Yongxiang attended the forum and delivered speeches. Zhou Ji, dean of the Chinese Academy of Engineering and deputy director of the State Construction Constellation for Strategic Constructivism, presided over the opening ceremony of the forum, the State Quality Supervision, Inspection and Quarantine Director General Shu Shuping, Deputy Minister of Industry and Information Technology Luo Wen attended the forum and delivered speeches. 

Lu Yongxiang pointed out that "Made in China 2025" will be included in the construction of quality brands included in one of the nine key strategic tasks, this work is only carried out, not completed. In the process of advancing "Made in China 2025", we insist on using quality as the lifeline of building a manufacturing powerhouse, supporting industries and enterprises to strengthen total quality management, increase innovation, improve product and service quality, build Chinese-made brands, cultivate and select one The national benchmark for the quality of industrial enterprises, industrial brand cultivation demonstration enterprises and industrial clusters regional brand demonstration pilot demonstration units. 

Chinese products to the Chinese brand 

Lu Yongxiang pointed out that quality is the cornerstone of the building of a powerful nation, China to achieve quality upgrading to reshape the textile and light industry and other labor-intensive industries, comparative advantages and rapid upgrading of high-end equipment manufacturing and other technologies Intensive industrial competitiveness, we must uphold the quality first, give priority to efficiency, promote manufacturing quality upgrade, speed up the building of a powerful nation. The brand is a business card for building a powerful nation. We should tell the story of Chinese industrial brands, promote nationals and enterprises to enhance their brand awareness and brand development concept, establish consumer confidence, and make all-round consumer choice brand decisions. In the corporate world and even the whole society The formation of "Chinese products to the Chinese brand change" consensus.

Zhi Shu-ping believes that the quality involves all walks of life and all aspects, but the quality of manufacturing, industrial product quality is undoubtedly the most basic. The all-round building of a powerful modern socialist nation, including the building of a powerful manufacturing country, a strong scientific and technological power, a powerful trading nation, etc. The most direct and primary measurement and pursuit of all these "powerful countries" are undoubtedly quality. It can even be said that the fundamental difference between great power and powerful power lies in quality. In this sense, the new era is the quality era. 

Rowan said that international experience shows that the more developed countries in manufacturing, the more emphasis on quality. Internationally, many developed countries have implemented quality brand building as a national strategy in the critical period of rapid economic and social development. From a domestic point of view, our economy has shifted from a phase of rapid growth to a period of high-quality development. We must shift the foothold of promoting development to improving quality and speeding up the cultivation of new competitive advantages with quality as the core. With the rapid economic and social development, both industrial products and consumer products, the demand for product functions, quality and safety, stability and consistency are constantly increasing. The acceleration of market demand towards personalized, diversified and intelligent evolution has not only spawned a great deal of new product quality and brand demand, but also has formed a strong "force-forcing" effect on improving the quality of the supply system. Therefore, paying attention to the role of quality brand and strengthening quality brand building are not only significant but also timeless. 

Take the quality of manufacturing power to build the road to development

Luo Wen pointed out that the quality brand has always constituted the basic element of a country's manufacturing core competitiveness. China's economy has shifted from a high-speed growth phase to a high-quality development phase. The foothold promoting development must be shifted to improving quality and accelerating cultivation Quality as the core of the new competitive advantage. In recent years, the construction of China's industrial quality brand has achieved positive results, the product quality has been steadily improved, the industrial foundation has been strengthened, the quality management level has been significantly improved, and the manufacturing brand influence has continued to be strengthened, laying a solid foundation for our manufacturing industry to become stronger . However, we can see that there are still some prominent problems in the development of China's industrial quality and brand. For example, the quality of some products is not high quality, the product quality and safety, stability and consistency and other aspects of the international advanced level is still a big gap; Another example, quality testing, measurement, control and technical evaluation of the quality of basic capabilities lag, A group of key factors that affect quality, common technical problems for a long time can not be resolved; another example, the brand building lags behind, especially with the international well-known brands, the brand added value is low, weak competitiveness, reputation and visibility needs to be improved. In the process of building a powerful nation, the task of upgrading the quality brand remains arduous. 

Rowan stressed that building a competitive advantage in quality brand is a powerful measure to improve the quality of the manufacturing supply system and to the overall national economic and social development and the building of a powerful nation. The Ministry of Industry and Information Technology has firmly established the concept of quality first, improving the quality of the supply system as the main direction, implementing the quality responsibility of the enterprise, deepening the quality improvement activities, promoting the quality reform and unswervingly taking the superiority of manufacturing power Development path. First, in-depth promotion of advanced quality management techniques and methods. The second is to improve product quality, project quality and service quality. The third is to speed up the bottleneck in breaking the key areas of control. Fourth, continue to strengthen the basis of quality development. Fifth, promote the product brand, corporate brand and industrial cluster regional brand building.